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LICENSING-A STRATEGY FOR PROFITS / Edwards P. White.

By: Material type: TextTextPublisher: North carolina : Kew licensing press, 1999Description: 289 page ؛ 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0962601705
Subject(s): DDC classification:
  • ID 350 W e l
LOC classification:
  • 9091582
Contents:
chapter 1: what it is all about -- chapter2 : deciding whether, why and when -- chapter 3: what is best for licensor and licensee -- chapter 4 : licensing both ways at once
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chapter 1: what it is all about -- chapter2 : deciding whether, why and when -- chapter 3: what is best for licensor and licensee -- chapter 4 : licensing both ways at once

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